An interactive session on ‘Creativity
and Innovation in Entrepreneurship’ was held on 28th December, 2019
by Kaveri Entrepreneurship Development Cell. Mr. Shrirang Gokhale, Mentor &
Technocrat was the resource speaker for the same. Mrs. Soniya Kumbhojkar, Coordinator-KEDC
welcomed Principal, Dr. Ashok Agrawal, Vice Principal, Dr. Muckta Karmarkar, Head-
KEDC, Dr. Deepa Sathe and the speaker Mr. Shrirang Gokhale. Dr. Deepa Sathe
felicitated the guest and spoke about KEDC’s goals and activities.
Mr. Gokhale has 35 years of experience at
Philips in product design and product development. His experience at Philips
motivated him to author a book titled Kalpakteche
Divas which centers on key areas like product design, product development,
customer satisfaction, innovation and creativity in business.
In the session, he differentiated
between a businessman and an entrepreneur. According to him an entrepreneur is
an individual who creates and adds value to the product. It is an action
oriented activity. He emphasized the importance of idea generation for which
one must have imagination and creativity. In order to polish the right side of the brain
which is responsible for creativity he conducted activities like puzzle and
crossword solving, reading excerpts of some books etc. He cited instances of
Vasco Da Gama, Sinbad the Sailor and made the session interesting. He suggested
the students to add ‘Modern Times’ in
their watch list and read books like Ek
Hota Karvar and Idli, Orchid ani Mi.
23 participants benefited from the session.
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